I’m a veteran Amazon deal hunter, but I only just learned there are SECRET deals that only Prime members can see

If you’re looking to score some tech or home appliances for less, Amazon Prime Day is without a doubt a perfect time to do so. The retail giant makes no secret of the fact it slashes prices across the board in a bid to persuade you to buy that thing you’ve always wanted (or indeed things you never knew you needed).

What’s also not a secret is that Prime Day is exclusively for subscribers to Amazon’s Prime membership.

As I’ve discovered this week, however, Amazon does keep a secret or two (or at least, has tried to) and will, in certain instances, show different listing pages to Prime and non-Prime members. Call them ‘secret’ Prime prices, if you will.

Allow me to explain. If you’re not a Prime member and you come across a listing for something you want to buy, more often than not you’ll be shown a deal card that explains the price listed is “exclusively for Amazon Prime members” and a link to join the service.

If you are a Prime member, then you’ll see the best price available, no questions asked.

Then there are select items that will show a discounted price, but the discount may change depending on your Prime membership status. Worse still, there’s no indication it’s a Prime Day deal (and no indication that it’s not, either).

Confused? Here’s an example. I found the KitchenAid KSM-150 stand mixer listed for AU$619, down from its list price of AU$899. A great saving, I’m sure you’ll agree. However, I’m not a Prime member, and since there’s no deal card indicating a better, Prime Day deal is available, I would think that’s the best price for it.

Not quite. Some of my colleagues have Prime memberships and taking the exact same listing, they’re given a discounted price of AU$499, a huge difference of AU$200. Again, there’s no indication it’s a Prime Day special.

There doesn’t appear to be any rhyme or reason as to which products are selected for secret Prime Day deals, as we’ve found a variety of products receiving different discounts, including cameras, drones and other kitchen gadgets.

To help you get started on finding these ‘secret’ deals, I’ve picked 5 of the standout discounts and listed them below.

That’s not all. We have found a few more, although the price differences aren’t particularly great.

Since we can’t check every single Amazon listing, there are undoubtedly more to be found.

What these secret deals highlight, however, is that there really is a benefit to having an Amazon Prime membership. And if you’ve never tried the service before, you’ll even get a 30-day free trial to test the waters and you can always cancel after the sale ends.

Remember, Amazon Prime Day runs until 11.59pm AEST on Monday, 14th July, so you still have plenty of time to sign up and secure the best savings possible.

Be sure to continue following our live coverage of the best Prime Day deals in Australia as soon as they land.