- Harman’s Ready Display is first to receive HDR10+ Automotive certification
- LG wins CES Innovation Awards with dual-view OLED
- Both technologies will feature in future automotive applications
The next generation of in-car entertainment is upon us, as two leading players in the industry announce new technologies that are slated to change the way we binge entertainment in vehicles.
First up, Harman has announced that its Ready Display is the first of its kind to receive HDR10+ Automotive certification, which it says sets a new benchmark for in-vehicle display performance.
Typically reserved for high-end televisions, the certification isn’t given out lightly and only applies to those displays that reproduce High Dynamic Range (HDR) content with fidelity – even under the challenging lighting conditions of a car cabin.
For car passengers, it means cinematic visuals in various lighting scenarios and from numerous viewing positions within the cabin.
Harman claims its adaptive capabilities, which dynamically adjust brightness and color based on ambient light, allows its display to deliver a consistent picture quality no matter the weather.
Harman will offer the Ready Display, which uses parent company Samsung’s Neo QLED technology, in three main models: the NQ3, the NQ5 and the NQ7, which essentially increase in size as you move up the model range.
There is no word on which automotive manufacturers will be first to take the technology, but the HDR 10+ certification is sure to be a big selling point when they do.
LG does split screen
The Consumer Electronics Show 2026 is already gearing up for a busy year, with its panel already deciding LG’s ‘Dual View’ OLED in-car display is worthy of one of its Innovation Awards.
Said to be the world’s first in-cabin OLED solution that is capable of displaying two different images at once, depending on the position of the viewer, the clever tech can simultaneously display navigation for the driver and streaming content for the front passenger, for example.
When installed in the rear of the vehicle, the two occupants could watch completely different content without interference.
LG also states that the optimized pixel structure of Dual View OLED ensures the driver’s touch operation of the navigation screen does not interfere with the passenger’s entertainment, so it really is like packing two screens into one.
The company hasn’t announced a date for the debut of its novel in-car entertainment system, but its CES booth will house its automotive displays in order to drum up interest from top-tier automotive suppliers and equipment manufacturers.
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