Google has officially started rolling out Gemini in Chrome to Pro and Ultra users in the United States. The long-rumored plan will embed the AI assistant in Google’s popular web browser on both Mac and Windows, though only if the language is set to English.
Chrome users will be able to employ Chrome essentially to follow along with their journey on the web, explaining text on websites, summarizing across their tabs, keeping them organized, and soon even doing their chores online.
Google claims that this is a full-on redesign of how Chrome works. With Gemini onboard, your browser knows what page you’re on, what tabs you have open, and what you were researching last week when you got distracted and clicked away. You can ask it questions about the current page, or even across several tabs.
For instance, you could ask, “Can you compare the cancellation policies on these travel sites?” or “What are the key takeaways from these three news articles I have open?”
It even pulls in information from your Google apps without forcing you to switch tabs. It can check Google Maps, scan YouTube, or look at your Calendar.
“At Google, our vision for AI is to create technology that’s truly helpful. We’re using the world’s leading models to transform so many of our products, and Chrome is a great place to see our vision come to life for billions of people,” Rick Osterloh, SVP of Platforms & Devices at Google, said in a statement. “We are evolving the browser to help you get the most from the web – in ways we didn’t think possible even a few years ago. And we are doing it while keeping the speed, simplicity and safety of Chrome that so many people love.”
Gemini Chrome agents
In the next few months, that usefulness is going to get even more hands-on. Google is testing “agentic capabilities,” which is their way of saying Gemini will soon start taking action on your behalf. Think booking a haircut, ordering groceries, or finding and filling out the right form for your driver’s license, and without you having to click through every single link. You give Gemini a task, it handles the rest.
You’re still in control and can stop it at any point, but Chrome becomes more like a sidekick than a search engine.
AI Browsing future
Even the Chrome omnibox, the address bar at the top of the window, is getting smarter with its own “AI Mode” feature that lets you ask long, complex questions right and get conversational answers back. It’s kind of like asking Google Search something without having to open Google Search.
That sense of AI blending into the background is very much by design. Of course, there are trade-offs. An AI-powered browser can be creepy if it overreaches, or confusing if it gets too proactive too fast. Gemini isn’t perfect, and when it misfires, it’ll be up to users to rein it back in.
Google isn’t just adding new buttons or tacking on tools, it’s trying to redefine what it means to browse in an era when the web itself is increasingly shaped by AI. With Gemini in Chrome, they’re betting that people don’t just want faster browsing, they want the whole experience to be smarter.
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