The tooth fairy just got reimagined for the tech-savvy generation

Move over, Santa. Now there’s another magical character for kids to track: the Tooth Fairy.

After making a personalized Tooth Fairy video for his nephew, Oliver Finel noticed a gap. While there are plenty of Santa trackers, nothing similar existed for the Tooth Fairy. Recognizing that Generation Alpha is growing up with interactive online experiences at their fingertips, he set out to create a new kind of adventure that families everywhere could enjoy.

Tooth Fairy Tracker features Kiki the Tooth Fairy as its central character. When a child loses a tooth, parents can visit the website and enter their email to receive notifications as Kiki begins her mission. Throughout the evening, children receive a series of video updates showing Kiki preparing for her journey, departing from headquarters, and traveling to collect the tooth. These updates may include flight speed information, vlog-style check-ins, and cute selfies.

The experience is hosted entirely on the site, with countdowns to each new video, making it feel like an exciting day-long event that builds anticipation for bedtime. Plus, Finel believes the evening updates help motivate children to brush their teeth and prepare for sleep. Then, the final update takes place in the morning, when the child is congratulated and can check their special gift under their pillow.

Launched in October, the website is gearing up to launch a redesign soon. Finel explains that while the core experience will remain unchanged, the site will feature “a more playful design and a few added details to make it more immersive for kids.”

Looking ahead to 2026, Finel is preparing to launch a revamped version of the tracker featuring even more personalization. Kiki will say each child’s name, mention their hobbies, and include their photo in every video. Kids will also receive custom certificates for each lost tooth. Another upcoming feature entails oral-care videos where Kiki teaches children healthy brushing habits.

The enhanced experience will be available via a new subscription for $20, which includes 6 Kiki visits.

Additionally, Finel plans to adapt the product for families in Latin America and Western Europe, making it more culturally relevant. For example, while the Tooth Fairy is most popular in the U.S., the Tooth Mouse is popular in France, Spain, and Russia.

He also hopes to partner with pediatric dentists, so dental offices can offer the Kiki the Tooth Fairy experience to young patients. Pre-appointment videos can help ease anxiety, while post-visit rewards encourage kids to return to the dentist and make the experience more positive.

Other long-term roadmap plans include branded toothbrushes and toothpaste, each accompanied by a personalized video of Kiki choosing the bristles for the toothbrush, picking colors, and assembling it just for the child.

The Tooth Fairy tracker is free to use and requires no app or account.